Somalia's first independent public opinion and market research firm.

Registered under the Ministry of Commerce and based in Mogadishu since 2023. Fikir exists to put what Somalis think, buy and do in front of the people whose decisions shape the country, with the rigour those decisions deserve.

Fikir is the Somali word for thought. Transforming thoughts into impact is the whole business in four words.

For governments, development partners and private-sector leaders who need to understand what Somalis think, buy and do, Fikir Insights is the independent, Somali-led institution that delivers internationally credible evidence.

Positioning statement, Communication and Marketing Strategy 2026 to 2028

MissionA continuous stream of accurate data and insight into what the public thinks, so that companies, governments and institutions can make informed decisions and contribute to building a better tomorrow.

VisionTo be the leading national public opinion and market research firm, relied upon by clients for all their research needs, guided by accuracy, ethics, integrity and proven methodology.

PositioningLocal, independent, rigorous. Somali-led, Somali-owned and Somali-staffed; no lobbying, campaigning or taking sides; international methodological standards and transparent question wording.

ApproachCultural anthropologists first. Attitudes and behaviour are read as the product of competing influences on people's lives, responsibilities and decisions.

GeographyHeadquartered in Mogadishu with fieldwork capacity across the Federal Member States; expansion into East Africa planned.

ValuesIntegrity, curiosity, innovation, collaboration, commitment, diversity and inclusion.

Six practice areas.

The services as Fikir describes them in its own profile.

Brand and campaigns

Certainty about public sentiment toward a brand and its campaigns, measured across industries and markets.

Public affairs

Rigorous evidence, insight and advisory to inform public policy and programmes, delivered through local expertise.

Opinion polling and surveys

Polling designed, conducted and released so citizens and stakeholders understand public opinion and its impact on key issues.

Market research and opportunity

Audience reach, competitive assessment and opportunity identification to inform business and marketing strategy.

Strategy and impact tracking

The right evidence, by the right method, to assess the effectiveness and equity of interventions, and a strategic planning process everyone can align behind.

Communication and optimisation

Reach the right audience at the right time; analysis that shows how to make communication effective and optimised for activation.

From a strong young firm to a regional reference point.

The 2026 to 2028 strategic plan rests on three pillars: institutional maturity, thematic specialisation and technological scalability. The milestones are public because we intend to be held to them.

2026

Quality assurance and project management manual. Processes aligned for ISO 20252 readiness. Formal data privacy, protection and ethics policy. Tablet-based collection across all new fieldwork. Three specialist service packages. Three public reports.

2027

Long-term framework agreements with development partners. Major market research contracts in FMCG, telecoms or financial services. ISO 20252 certification. Client dashboard prototype. Feasibility study for a first East African market.

2028

An inaugural Somali Data and Policy Conference. A first cross-border research project. A regional subsidiary. Five percent of revenue into research and development, including AI-assisted analysis of Somali social media.

The mark.

Three dots and three bars: a list of findings that ends in a speech bubble. Thought becoming something said. The bars are also how every number on this site is drawn, and the dots and bars are the grammar of its icons.

Talk to Fikir.

Whether you commission research, publish evidence, or want to partner on a public study, the conversation starts the same way: with your objective.

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